Alpine cattle at work

Lush pastures and a bucolic scene aren’t just romantic daydreams. Without the grazing animals, the vegetation in the meadows would thin out and even become totally barren over the years. That’s why the animals that live on our mountains are not only beautiful to behold, they are also essential for the preservation of the landscape.

togetherconcept
July 9, 2020

There’s nothing like a summer morning on the alpine meadows. The tranquillity, clear air, peaceful grazing of the animals; I love the stunning natural mountain landscape, and can't imagine a better life.

The life and quality of our alpine livestock are exceptional: Unlike alpine cattle, lowland animals can barely survive without feed supplements and are not free to roam.

But natural livestock farming in the mountains is hard work, and not tremendously profitable. Because livestock farming in the lowlands is so much easier, the prices we can achieve for our alpine beef and milk products such as cream, butter and cheese are also very low.

That is why our valuable cattle are used “from head to toe” and the skin is also highly valued. For centuries, our alpine cattle have produced particularly tough, breathable, healthy and vibrant leather for tanning.

For us alpine farmers, the crucial “fifth quarter” of our revenue comes from the sale of the hides. Without leather production, the arduous animal husbandry in the Alps would no longer exist today.

Of course, I hate the idea that my livestock will be slaughtered at some point. But I am proud that we have customers who, like me, appreciate true nature and who appreciate the high quality meat and the special quality of my animals.