nature talk

Perwanger® leather is a refined by-product derived from responsible meat and dairy farming in the alpine region. We are committed to the preservation of our mountain home in partnership with “our” farmers. The responsible use of animals and hides is an important basis for the continued existence of this traditional form of agriculture. No animal ever dies specifically to produce Perwanger® leather.

“Alpine animal husbandry is active nature conservation”

We milk and meat producers are currently coming under criticism particularly from vegetarians and vegans. Many of the committed conservationists and animal lovers believe it is best to leave nature alone and to stop livestock farming altogether. But the question arises: What would become of our mountain cattle? And who would provide the natural fertilisation and mowing of our beautiful mountain meadows if there was no more animal life up here?

“Alpine animal husbandry is active nature conservation”

We milk and meat producers are currently coming under criticism particularly from vegetarians and vegans. Many of the committed conservationists and animal lovers believe it is best to leave nature alone and to stop livestock farming altogether. But the question arises: What would become of our mountain cattle? And who would provide the natural fertilisation and mowing of our beautiful mountain meadows if there was no more animal life up here?

“I respect and love my animals. So why would I throw the skin away?”

I breed my animals for meat production. The hide alone represents 8% of the animal’s total weight. That represents 5 square metres per animal. Imagine having to throw it away because there is no demand for leather… I would never do that to my animals. Without leather footwear, my animals would not exist. It may sound strange, but I’ve known every one of my cattle by name since birth.

“I respect and love my animals. So why would I throw the skin away?”

I breed my animals for meat production. The hide alone represents 8% of the animal’s total weight. That represents 5 square metres per animal. Imagine having to throw it away because there is no demand for leather… I would never do that to my animals. Without leather footwear, my animals would not exist. It may sound strange, but I’ve known every one of my cattle by name since birth.

“Mountain pastures with no animals?
Inconceivable...”

Animal husbandry protects the environment! We should cultivate and expand the traditional circular economy in our pastures again. This includes natural fertilisation with animal dung. It builds up the humus layer of the soil, which can store carbon and thus help to reduce this harmful greenhouse gas.

“Mountain pastures with no animals? Inconceivable...”

Animal husbandry protects the environment! We should cultivate and expand the traditional circular economy in our pastures again. This includes natural fertilisation with animal dung. It builds up the humus layer of the soil, which can store carbon and thus help to reduce this harmful greenhouse gas.

“The animals have a good life”

My cattle have a nice life. The freedom of movement, natural food and sometimes harsh weather ensure that the herd consists of robust “nature’s children” which are totally different from the high-yield livestock in the lowlands! And, as you know, our alpine cattle also preserve the beauty of the mountain landscape. Because without grazing livestock, there would be nobody here to mow the meadows that serve as a habitat for the countless animal and plant species.

“The animals have a good life”

My cattle have a nice life. The freedom of movement, natural food and sometimes harsh weather ensure that the herd consists of robust “nature’s children” which are totally different from the high-yield livestock in the lowlands! And, as you know, our alpine cattle also preserve the beauty of the mountain landscape. Because without grazing livestock, there would be nobody here to mow the meadows that serve as a habitat for the countless animal and plant species.

“Hard work for a real life”

For us farmers, livestock farming in the Alps is still really hard work today. We are therefore pleased that no equivalent substitute exists to replace well-tanned leather made from the hides of our animals, and that ardent nature lovers in particular appreciate the original and vibrant quality of the material.

“Hard work for a real life”

For us farmers, livestock farming in the Alps is still really hard work today. We are therefore pleased that no equivalent substitute exists to replace well-tanned leather made from the hides of our animals, and that ardent nature lovers in particular appreciate the original and vibrant quality of the material.

“Care and attention are a long-standing tradition with us”

During the winter months, only the “Kasermandl”, a mischievous mountain creature, lives in the alpine huts and refuges. A goblin. As legend has it: he didn’t take adequate care of the creations and creatures of the alpine meadows and was condemned to live on the deserted alpine pastures in the Tyrol during the harsh winter. For we alpine farmers, it has always been important to treat the mountains, our animals and our resources with great care. This naturally includes the cowhides. After all, it is an indispensable raw material for natural leather footwear.

“Care and attention are a long-standing tradition with us”

During the winter months, only the “Kasermandl”, a mischievous mountain creature, lives in the alpine huts and refuges. A goblin. As legend has it: he didn’t take adequate care of the creations and creatures of the alpine meadows and was condemned to live on the deserted alpine pastures in the Tyrol during the harsh winter. For we alpine farmers, it has always been important to treat the mountains, our animals and our resources with great care. This naturally includes the cowhides. After all, it is an indispensable raw material for natural leather footwear.